Basic principle: Quality and credibility (name)

Guiding policy: meet customer's needs; read customer's mind.

Dream: be a cutting-edge provider

5C: communication; compability; responsibility; innovation; care

quality:

1. general rule/principle: in search for innovation; excellent manufactured products/goods; excellence through quality; render excellent customer service

2. goals: customer satisfaction in products and service

3. knowledgeable in texture of material used to manufacture furniture